CMIA successfully exited series-a investment in SuperOrdinary

“In China, a beauty incubator is bridging the gap for global brands”

CMIA’s early-stage portfolio company SuperOrdinary, a millennial and GenZ lifestyle, beauty and wellness brand operator in China, recently received fresh funding from a US-based consumer fund and a Europe-based consumer brand group. CMIA divested its stake in SuperOrdinary in this transaction.