Nov 14, 2011
Press Release

Ying Li International Financial Centre (“IFC”) Retail Mall Occupancy Rate Exceeds 80%, Commences Global Marketing Initiatives For Upcoming Ying Li International Plaza 100,000 sq.m Retail Mail

• Occupancy at Yingli IFC 50,000 sq.m retail mall exceeds 80%; soft launch in December 2011
• Top brands such as Gianfranco Ferré, Alexander McQueen and Y-3 to open flagship stores in Yingli IFC on their first entry into Chongqing market
• Ying Li International Plaza 100,000 sq.m retail mall in Da Ping to commence global marketing initiatives
• Marketing event held with about 300 international distinguished guests attendance which included key delegates from the Chongqing municipality government, investors, project tenants and international media

Singapore Exchange (SGX) Mainboard listed Ying Li International Real Estate Limited (“Ying Li” or the “Company”, and together with its subsidiaries, the “Group”) is pleased to announce that Yingli IFC retail mall occupancy rate has exceeded 80% and the commencement of Ying Li International Plaza global marketing initiatives during the Yingli IFC Global Marketing and Tenant Appreciation Event held at Chongqing Grand Theatre on 10 November 2011.

About 300 distinguished guests from the Chongqing government, investors, project tenants, trade industry and international media representatives were present to grace the event, which included dignitaries such as Chongqing Yuzhong District Vice Mayor, Mr. Deng Kaiwei, Chongqing Yubei District Vice Mayor, Mr. Zhang Dekuan, Chongqing Commence Commission Deputy Director, Mr. Lai Jiao and Chongqing Development and Reform Commission Director, Mr. Xu Qianli and representatives from International Enterprises (IE) Singapore.

With a total gross floor area (“GFA”) of approximately 173,500 sq.m, Yingli IFC is the Group’s latest integrated project development located in the heart of the rapidly expanding Chongqing Jiefangbei CBD. Consisting of about 91,500 sq.m of international Grade A office space and about 50,000 sq.m of high-end retail mall space, Yingli IFC aims to be a key commercial building that will house major international financial institutions, consulates and other multinational companies.

Positioned to benefit from its prime location along the Jiefangbei pedestrian street, one of China’s top 10 pedestrian streets, Yingli IFC retail mall features nine levels of intelligently designed retail space and a careful selections of brands, with each floor dedicated to the needs of a wide variety of shoppers. To-date, occupancy at Yingli IFC retail mall has exceeded 80% and will showcase a variety range of international renowned and top domestics brands such as Furla, Cerruti 1881, Braun Buffel, Georg Jensen, Wolford, Ecco, OSIM, Roberta Di Camerino and D’ urban.

Commenting on Yingli IFC Global Marketing and Tenant Appreciation Event, Mr. Fang Ming, Ying Li’s Chairman and Chief Executive Officer, said: “Today’s celebration marks a symbolic milestone in Ying Li’s corporate history as we take a significant step to further enhance our position as the leading commercial CBD landlord in Chongqing. The strong response from Yingli IFC retail mall leasing activities serves as a testament to the strong support and confidence that our tenants place in the Group’s ability to deliver and manage quality development.”

“We are pleased to introduce brands such as Gianfranco Ferré, Alexander McQueen, Y-3, Bugatti, Gabour, Gieves & Hawkes, Jaggy, Hanmac, Normana, Toni&Guy, Song of Song, Verri and Qiao Jiang Nan Restaurant (俏江南) which chose Yingli IFC to establish their first Chongqing entry flagship store. With the strong mixture of quality international and domestic brands, we are confident IFC will be the leading retail, leisure and entertainment destination in Jiefangbei when it begins operation with a soft opening in December this year.” added Mr. Fang.

As part of the Group property management strategy, Yingli International Commercial Properties Management will continue to actively manage the investment properties portfolio through asset enhancements, sales and marketing strategies, and develop strong relationships with tenants by providing value-added property related services to maximise returns on our portfolio assets.

Following the successful leasing of Yingli IFC retail mall, the Group also announced the commencement of Ying Li International Plaza retail mall’s global marketing after completing its retail positioning. With approximately 100,000 sq.m of retail spaces, the Group will bring a new innovative retail concept together with well-favoured fashion, dining, shopping, entertainment, family and lifestyle brands to cater to a wide variety of customers when it is expected to be fully completed in 2013.

Ying Li International Plaza (also known as Da Ping project) is an approximate 400,000 sq.m GFA integrated commercial development project that comprises high-end residences, Grade A office space and retail mall, strategically situated in the geometric centre of Da Ping, Yuzhong district’s most densely populated area. Benefitting from a comprehensive transport infrastructure, Ying Li International Plaza has a 42 bus line services and a basement underpass that connects its retail mall to Da Ping Station, the interchange station of light rail Line 2 and the newly operated subway Line 1.

Named as the second CBD in Yuzhong district after Jiefangbei CBD, the government plans to invest RMB 4.7billion to develop Yuzhong District Headquarters Economic Zone in Da Ping area, with a total planned GFA of 520,000 sq.m consisting of 130 Grade A office buildings and 2 luxurious five star hotels, in the next 3 years to attract up to 300 of Global 500 enterprises. By 2015, Da Ping area will be transformed into a bustling commercial district with construction of over 1 million sq.m of high-end commercial buildings and shopping malls within its core 1 kilometre square area.

“Da Ping area is one of the key commercial and residential areas in Yuzhong district. The wellpositioned iconic Ying Li International Plaza will transform the immediate vicinity into a vibrant retail destination and bustling commercial hub, serving a large catchment of over 200,000 residents as well as the working professionals in the upcoming Yuzhong District Headquarters Economic Zone. We are confident that Ying Li International Plaza will contribute significantly to the Group’s future performance.“ added Mr. Fang.

Ying Li Global Marketing and Tenant Appreciation Event was attended by over 300 international distinguished guests.


Ms. Yang Xiaoyu, Executive Director of Ying Li International Real Estate Limited, gives her welcome opening speech.


Mr. Fang Ming, Chairman and Chief Executive Director of Ying Li International Real Estate Limited, honours his distinguished guests with a toast.